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After that, Marjan van Aubel’s solar installation felt like a necessary exhalation. Near a generous seating area covered in mirrors, visitors navigated holographic trees and stepped onto a platform within a white cube. All products featured on Architectural Digest are independently selected by our editors.
Think mobile- and stories-first
Now, the ultimate goal of creating a Facebook Ad is to make a viewer stop their seemingly endless scrolling and take action with your brand. If your ad is not motivating a viewer to engage with your product or your service, it’s not an effective ad. This ad from Kelsey Murphy is an excellent example of this tip in action. She’s added some motion to the desktop computer graphic in her ad, while the product images at the bottom and the copy at the top remain static. The resulting ad is far more interesting to look at than your typical image ad and also offers more insight into her offer by allowing her ad viewers to ‘scroll’ through her virtual product.
Start Page
Believe me, there are limited benefits to doing your own Facebook ad designs. And the right column ads are much smaller and more difficult to read, so these work better with customers who are already well aware of your company. If you advertise on right column of Facebook, it will be cheaper, but that’s because it’s not visible to those who are scrolling on their phones. Examples can include a “Shop Now” button if you’re showcasing a product. Or try a “Register to Win” button if you are promoting a contest. This infographic sums up what emotions a color can elicit in a viewer.
Choose your ad format
Even with reliable user data, there’s no guarantees in ad campaigns until you can see them live. Designer Arthean uses the purple and orange color contrast to bring attention to this Facebook ad design. Also notice how secondary text is often in white, another option for contrast.
You could also try ads that lead users to learn more about a topic they may be interested in, like this listicle by Skyscanner. For Milan Design Week this year, Gucci’s creative director Sabato De Sarno reimagined a suite of Italian designs in the house’s Rosso Ancora red. In the pantheon of glass- and crystal-making, the rope – a long and hollow element crafted from hot twisting and stretching molten lava – is one of the most technical to achieve.
Placing their ad on Facebook allows them to be strategic, precise and efficient in targeting their key audience. Notice how designer GayanMH keeps the same elements in the ad variations, but rearranges them for the best composition at each size. Each ad maintains the information hierarchy with the focus on the product. In Launchpeer’s Facebook ad design, also by Maryia Dziadziulia, the text is bold and clear. The color contrast with the background makes it even easier to read, especially when each key word or phrase gets its own frame.
You will learn
And even if you’re not selling a tangible product, you can still use some professional quality photos to sell a service or a virtual product. The tips listed above are a great place to start, but you need to consistently test and measure your ad creative to see what ad design works best for your specific goals. The results will show you what’s working and what’s not and those are the insights that should determine your creative next steps. This is why Aashima recommends that significant brand elements, such as a logo, theme music, or brand colors, need to appear at the very beginning of the ad. “[Your brand] needs to be the first thing that people see,” says Aashima.
Showcase Your Products
A common mistake here is adding too many details of your promises, enough that it starts to become overwhelming. The only way you can communicate with your audience over Facebook ads is through visuals and words. Facebook Ads Manager offers several call-to-action options, each with its own merits and purposes. Create a Facebook ad design that’s bold, interactive, and engaging while keeping it short and sweet. It’s reported that the ideal length for a Facebook post is 40 characters. In fact, as long as it stays beneath 80 characters, the chances are it would earn 66% more engagement.
While many design elements go into the best Facebook ad designs, the resulting creative is the gateway into your customer’s world. Our designers are ready to take on all your Facebook ad designs. Design-wise, you can just leave what needs to be included in a good Facebook ad to your graphic designer. Make sure that your design corresponds to your company’s brand guidelines.
Facebook Ad Sizes and Specs (2024 Guide) - Shopify
Facebook Ad Sizes and Specs (2024 Guide).
Posted: Wed, 29 Nov 2023 08:00:00 GMT [source]
We’ll walk you through everything in this step-by-step guide to how to advertise on Facebook. While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. This data is updated in real-time so you can adjust your campaigns based on performance.
Many people watch videos while they’re in public or commuting and prefer keeping the sound off. By adding captions, you make your ad both accessible and less skipworthy. Even if your video has sound, you should still cater to people who prefer to watch with the volume off. This means adding captions or subtitles where the messaging may get lost without sound.
If you use stock photos, avoid the super obvious or common ones and customize them to fit your brand. For example, you can add additional design elements to the image to make it more unique, or even add a filter that fits your brand style. Paid advertising on social media is an immediate way to impact the reach of your content.
When you have a clear message and focal point for your creative assets it can help drive business results. Facebook reported that product-focused creative gained 71% more content views than creatives without a clear product focus. One of the greatest features of Facebook ads is the fine precision in their customer targeting. With so many people using social media on mobile devices, it doesn’t make sense to recycle your desktop ads. Ideally, you should be optimizing each ad for its own format and placement, but if you have to narrow down your scope, consider going mobile-first and desktop-second.
